Report Description
A recent market
intelligence report that is published by Data Insights Partner on the global Enterprise
A2P SMS Market makes an offering of in-depth analysis of segments and
sub-segments in the regional and international Enterprise A2P SMS Market. The
research also emphasizes on the impact of restraints, drivers, and macro
indicators on the regional and global Enterprise A2P SMS Market over the short
as well as long period of time. A detailed presentation of forecast, trends,
and dollar values of global Enterprise A2P SMS Market is offered. In accordance
with the report, the global Enterprise A2P SMS Market is projected to expand at
a CAGR of 2.0 % over the period of forecast.
Market Insight, Drivers, Restraints&
Opportunity of the Market:
A2P SMS messaging is a process of sending bulk messages
from an application to a mobile user. Various organizations use A2P SMS
messaging service to communication with customers, authenticate users of online
service or send out time-sensitive alerts.
With the increasing number of smartphone users, mobile
phones are considered the most personalized way of connecting to
consumers. With the introduction of
Cloud API messaging system, wherein third party developers send messages, data
and information from a server to the application. It is the best method for
advertising and alerts, due to its sophisticated manner of sending messages to
consumers, which is expected to propel the growth of Enterprise A2P SMS market
in the forecast period. A2P SMS Messaging services are used for varied
applications like sending out information to consumers through Pushed Content
Services, or acknowledging end users during contents, voting, poll, charity
etc. through Interactive Service. CFM Services is usually used for transactions
from financial and banking institution and services like One Time Password
(OTP). New companies use A2P SMS Messaging for their promotional campaigns for
their brands, products and events. High adoption of SMS technologies by
ecommerce companies for various activities like payment confirmation, signup
details, password reset etc, the demand for A2P SMS Messaging is expected to
increase with the increase in application of such services in various
industries.
Even though A2P SMS services has increased significantly
in the past few years, there has been a rise in messaging through ‘grey routes’
i.e. illegitimate routes, thereby escaping the billing systems of operators,
leading to substantial loss in revenue. Also the rising price per SMS by
enterprises, is a factor that might restrain the growth of Enterprise A2P SMS
market. Increasing number of network devices, is considered to provide immense
opportunities for growth of the Enterprise A2P SMS Market globally in the
forecast period.
Owing to new innovations and strategic collaborations, Asia
Pacific held a dominant position and is projected to retain its dominance
throughout the forecast period. In Nov 2017, an international IT and
telecommunication company Infobip Limited, announced the provision of 4 billion
A2P SMS messages on monthly basis to India, thereby accounting to 30% of all
A2P traffic in in Asia Pacific region.
With the outbreak of Covid-19, the global economy has
been impacted in various ways. Flight bans, lockdowns, flight cancellations,
restaurants closed, events and parties restricted, growing panic amongst
population etc. As such, majority of the business have slowed down production
of movement has been restricted considerably. With the closure of all retail
marketing and ecommerce activities, there has been a lower traffic in A2P SMS
messaging. Also, companies have now
shifted from marketing campaigns to public health messages. Unfortunate events,
wherein unauthorized users are used Covid 19 for fraud and smishing is
increasing in numbers. Recently, Kontxt blocked a number of fraud messages that
were promising free devices and subscriptions to cope with the pandemic.
Segment Covered:
This market
intelligence report on the global Enterprise A2P SMS t Market encompasses
market segments based on product type, application and country/regions.
In terms of type, the global Enterprise A2P
SMS Market is segregated
into :
§ CRM
ü 2 factor authentication (includes OTP)
ü Others (includes product shipment and others)
§ Promotional Campaign
§ Pushed Content Service
§ Interactive Services
§ Others
In terms of traffic, the global Enterprise
A2P SMS Market is segregated
into :
§ National
§ Multi-Country
In terms of tools, the global Enterprise A2P
SMS Market is segregated
into :
§ Cloud API Messaging Platform
§ Traditional
§ Managed Messaging Services
In terms of tools, the global Enterprise A2P
SMS Market is segregated
into :
§ Small and Medium Enterprise
§ Large Enterprise
By application, the global Enterprise A2P SMS Market is also classified into :
§ BFSI
§ Entertainment
§ Gaming
§ Tourism
§ Retail
§ Marketing
§ Healthcare
§ Media
§ Others
By country/region, the global Enterprise A2P SMS Market has been divided into :
§ North America (the U.S., Canada),
§ Latin America (Brazil, Mexico, Argentina and other
countries),
§ Europe (Germany, France, the U.K., Spain, Italy, Russia,
and other countries),
§ Asia Pacific (India, Japan, China, Australia and New Zealand
and other countries),
§ Middle East and Africa (GCC, South Africa, Israel and
Other countries).
Profiling of Market
Players:
This business
intelligence report offers profiling of reputed companies that are operating in
the market. Companies such as
§ MBlox Inc.
§ CLX Communications
§ Infobip
§ Tanla Solutions
§ SAP Mobile Services
§ Silverstreet BV
§ Syniverse Technologies
§ Nexmo Co. Ltd
§ Tyntec
§ SITO Mobile
§ OpenMarket Inc.
§ Genesys Telecommunications
§ Safu Systems LLC
§ Red Fish Media
§ Beepsend AB
§ Soprano
§ Accrete
§ FortyTwo Telecom AB
§ Clearsky Technologies
§ Ogangi Corporation
§ AMD Telecom S.A and many more
Others players have
been profiled into detail so as to offer a glimpse of the market leaders.
Moreover, parameters such as Enterprise A2P SMS related investment &
spending and developments by major players of the market are tracked in this
global report.
Report Highlights:
In-depth
analysis of the micro and macro indicators, market trends, and forecasts of
demand is offered by this business intelligence report. Furthermore, the report
offers a vivid picture of the factors that are steering and restraining the
growth of this market across all geographical segments. In addition to that, Growth
Matrix analysis is also provided in the report so as to share insight of the
investment areas that new or existing market players can take into consideration.
Various analytical tools such as DRO analysis, Porter's five forces analysis
has been used in this report to present a clear picture of the market. The
study focuses on the present market trends and provides market forecast from
the year 2020-2028. Emerging trends that would shape the market demand in the
years to come have been highlighted in this report. A competitive analysis in
each of the geographical segments gives an insight into market share of the
global players.
Salient Features:
Ø
This study offers
comprehensive yet detailed analysis of the Enterprise A2P SMS Market, size of the market (US$ Mn), and Compound Annual Growth
Rate (CAGR (%)) for the period of forecast: 2020 – 2028, taking into account
2019 as the base year
Ø
It explains upcoming
revenue opportunities across various market segments and attractive matrix of
investment proposition for the said market
Ø
This market
intelligence report also offers pivotal insights about various market opportunities,
restraints, drivers, launch of new products, competitive market strategies of
leading market players, emerging market trends, and regional outlook
Ø
Profiling of
key market players in the world Enterprise A2P
SMS Market is done by
taking into account various parameters such as company strategies, distribution
strategies, product portfolio, financial performance, key developments,
geographical presence, and company overview
Ø
Leading
market players covered this report comprise names such as Infobip Limited,
OpenMarket Inc., AMD Telecom S.A., Syniverse Holdings Inc, FortyTwo Telecom AB,
Twilio Inc. Mblox Inc, and many more.
Ø
The data of
this report would allow management authorities and marketers of companies alike
to take informed decision when it comes to launch of products, government
initiatives, marketing tactics and expansion, and technical up gradation
Ø
The world
market for Enterprise A2P
SMS Market caters to the needs
of various stakeholders pertaining to this industry, namely suppliers, manufacturers,
investors, and distributors for Enterprise A2P
SMS Market. The research also caters to the rising needs of consulting
and research firms, financial analysts, and new market entrants
Ø
Research
methodologies that have been adopted for the purpose of this study have been
clearly elaborated so as to facilitate better understanding of the reports
Ø
Reports have
been made based on the guidelines as mandated by General Data Protection
Regulation
Ø
Ample number
of examples and case studies have been taken into consideration before coming
to a conclusion
Reasons to buy:
v
Identify
opportunities and plan strategies by having a strong understanding of the
investment opportunities in the Enterprise A2P SMS Market
v
Identification
of key factors driving investment opportunities in the Enterprise A2P SMS Market
v
Facilitate decision-making
based on strong historic and forecast data
v
Position
yourself to gain the maximum advantage of the industry’s growth potential
v
Develop
strategies based on the latest regulatory events
v
Identify key
partners and business development avenues
v
Respond to your
competitors’ business structure, strategy and prospects
v
Identify key
strengths and weaknesses of important market participants