Report Description
A recent market
intelligence report that is published by Data Insights Partner on the
global Granola Bars Market makes an
offering of in-depth analysis of segments and sub-segments in the regional and
international Granola Bars Market. The research also emphasizes on the impact of restraints,
drivers, and macro indicators on the regional and global Granola
Bars Market over the short as
well as long period of time. A detailed presentation of forecast, trends, and
dollar values of global Granola Bars Market is offered. In accordance with the report, the global
Granola Bars Market is projected to
expand by healthy CAGR over the period
of forecast.
Market Insight, Drivers, Restraints,
Opportunity & Trends of the Market:
Definition
Granola
Bars is a variant of cereal bars that are obtained by the integration of dry
fruits, nuts, granolas, roll-out oats and different kinds of oats, puffed rice
and sweeteners like honey and sugar syrup. It is a kind of sweet baked snack.
These bars have low sugar and fat content and gluten free and are immensely
nutritious for the human body. They are rich sources of protein. It is also
used as an ingredient for garnishing frozen yogurt, pastries and other baked
food items.
Market Drivers
The
soaring health awareness among the people around the globe is providing the
initial impetus in the development of the granola bars market. Health-conscious
consumers are majorly inclined towards the consumption of low fat and low sugar
containing foods. The increasing trend among consumers to consume gluten free
products, granola being gluten free is a determining factor. The soaring
population suffering from celiac and digestives disorders are preferring
healthy diet items like granola bars.
The
surging vegan population coupled with the introduction of vegan granola bars
that is a good source of protein and energy is fueling the growth of the
market. In this context, it is necessary to note the increasing concern of the
population with regard to the animal cruelty is one of the forces firing the
growth of the vegan population and positively influencing the granola bars
market.
Granola
Bars are ready-to-eat, nutritious foods. The first paced lifestyle of the
people and their replacement of homemade foods with nutritious, convenient
foods coupled with the flourishing food and beverage industry is bolstering the
growth of the granola bar market.
Granola
Bars are good for physically-active peoples like sportsperson and athletes.
This market thrives on the growing participation of people in sports activities
to maintain fitness. Further, the integrated effort of the leading players to
adopt promotional activities like product advertising by a famous sports
personality to widen consumer base and selling strategies like providing
offers, coupons and many more are augmenting the growth of this market.
Market Restraints
The lack
of awareness among the consumers of the developing and underdeveloped economies
with regard to the availability of granola bars and also the healthy benefits
of consuming granola bars is impeding the growth of the granola bar market.
Further
the volatile and premium prices of the raw materials used in the production of granola
bars lead to premium prices of granola bars which is severely threatening the
growth of the granola bars market.
Opportunities
The
availability of granola bars in a variety of flavors coupled with the constant
research and development to improve the product portfolio and widen the choice
of flavors is a lucrative opportunity for the market players.
Moreover,
the activities of opening franchises, specialty stores and the growth of the
e-commerce platforms is expected to provide lucrative opportunity to thrive in
this market.
Finally,
the constant widening of the base of health-conscious consumers and vegan
population is likely to provide better path ahead.
Trends
At
present, North America holds a dominant share of the granola bars market.
Europe and Latin America are following North America in terms of market share.
This domination can be attributed to the presence of health aware consumers,
the availability of granola bars in the retail chain, principled marketing and
selling strategies and the presence of dominant market players coupled with
their constant effort in improving product portfolio. The Asia Pacific region
is expected to show progress in the forecast period. This can be attributed to
the presence of emerging economies like China, India, Japan in this region,
increasing health awareness among the population of this region and the
positive efforts of the leading players in the penetrating the granola bars
market in this region.
Segment Covered:
This market
intelligence report on the global Granola Bars Market encompasses market segments based on product type, flavors,
origin, and country.
By
Product Type the global Granola Bars Market has been divided into:
q Sugar
Free
q Organic
q Vegan
q Regular
By Flavors the global Granola Bars
Market has been divided into:
q Spicy
Flavours
q Fruit
Flavours
q Nut
Flavours
q Others
By Origin
the global Granola Bars Market has been divided into:
q Conventional
q Organic
By country/region,
the global Granola Bars Market has been divided into:
q North
America (the U.S., Canada),
q Latin
America (Brazil, Mexico, Argentina and other countries),
q Europe
(Germany, France, the U.K., Spain, Italy, Russia, and other countries),
q Asia
Pacific (India, Japan, China, Australia and New Zealand and other countries),
q Middle
East and Africa (GCC, South Africa, Israel and Other countries).
Profiling of Market
Players:
This business
intelligence report offers profiling of reputed companies that are operating in
the market. Companies such as:
q Nature
Valley
q BAKERY
BARN
q Olympia
Granola
q Hearthside
Food Solutions LLC
q Bridgetown
Natural Foods
q Clif
Bar and Company
q Soul
Sprout
q General
Mills
q Standard
Functional Foods Group
q Earnest
Eats
q Simple
Good Foods Company
others have been
profiled into detail so as to offer a glimpse of the market leaders. Moreover,
parameters such as Granola Bars Market related investment & spending and developments by
major players of the market are tracked in this global report.
Report Highlights:
In-depth
analysis of the micro and macro indicators, market trends, and forecasts of
demand is offered by this business intelligence report. Furthermore, the report
offers a vivid picture of the factors that are steering and restraining the
growth of this market across all geographical segments. In addition to that, IGR-Growth
Matrix analysis is also provided in the report so as to share insight of the
investment areas that new or existing market players can take into consideration.
Various analytical tools such as DRO analysis, Porter's five forces analysis
has been used in this report to present a clear picture of the market. The
study focuses on the present market trends and provides market forecast from
the year 2020-2028. Emerging trends that would shape the market demand in the
years to come have been highlighted in this report. A competitive analysis in
each of the geographical segments gives an insight into market share of the
global players.
Few Recent Developments
Hearthside Food Solutions LLC
In October 2017,
Standard Functional Food Groups was acquired by Hearthside Food Solutions LLC
but the amount of acquisition was not disclosed.
Simple Good Foods Company
By November
2019, Simply Good Food Co entered into a contract with Quest Nutrition LLC.
This deal was contracted at USD 1 billion. The integration of former’s brand
with later product portfolio of low-sugar, protein bars is expected to favor
both the companies.
Salient Features:
Ø
This study offers
comprehensive yet detailed analysis of the Granola Bars
Market, size of the market (US$ Mn), and Compound
Annual Growth Rate (CAGR (%)) for the period of forecast: 2020-2028, taking
into account 2019 as the base year
Ø
It explains upcoming
revenue opportunities across various market segments and attractive matrix of
investment proposition for the said market
Ø
This market
intelligence report also offers pivotal insights about various market opportunities,
restraints, drivers, competitive market strategies of leading market players,
emerging market trends, and regional outlook
Ø
Profiling of
key market players in the world Granola Bars Market is done by
taking into account various parameters such as company strategies, distribution
strategies, product portfolio, financial performance, key developments,
geographical presence, and company overview
Ø
The data of
this report would allow management authorities and marketers of companies alike
to take informed decision when it comes to launch of Type of models, government
initiatives, marketing tactics and expansion, and technical up gradation
Ø
The world
market for Granola Bars caters to the needs of various stakeholders pertaining to this
industry, namely suppliers, manufacturers, investors, and distributors for Granola
Bars Market. The research
also caters to the rising needs of consulting and research firms, financial
analysts, and new market entrants
Ø
Research
methodologies that have been adopted for the purpose of this study have been
clearly elaborated so as to facilitate better understanding of the reports
Ø
Reports have
been made based on the guidelines as mandated by General Data Protection
Regulation
Ø
Ample number
of examples and case studies have been taken into consideration before coming
to a conclusion
Reasons to buy:
v
Identify
opportunities and plan strategies by having a strong understanding of the investment
opportunities in the Granola Bars Market
v
Identification
of key factors driving investment opportunities in the Granola Bars
Market
v
Facilitate
decision-making based on strong historic and forecast data
v
Position
yourself to gain the maximum advantage of the industry’s growth potential
v
Develop
strategies based on the latest regulatory events
v
Identify key
partners and business development avenues
v
Respond to
your competitors’ business structure, strategy and prospects
v
Identify key
strengths and weaknesses of important market participants