Report Description
A recent market
intelligence report that is published by Data Insights Partner on the
global Hair Mask Market makes an
offering of in-depth analysis of segments and sub-segments in the regional and
international Hair Mask Market. The research
also emphasizes on the impact of restraints, drivers, and macro indicators on
the regional and global Hair Mask Market over the short as well as long period of time. A detailed
presentation of forecast, trends, and dollar values of global Hair
Mask Market is offered. In
accordance with the report, the global Hair Mask Market is projected to expand by healthy CAGR over the period of forecast.
Market Insight, Drivers, Restraints,
Opportunity & Trends of the Market:
Definition
A
deep conditioning treatment aimed at healing damaged hair is called hair mask.
Hair masks are rich in lipids and natural oils which is more relative to normal
conditioners. A hair mask can be applied on hair from three minutes to
overnight. Hair mask should be applied once in a week as a part of the normal
hair care regimen. Overutilization of hair masks can lead to dull hair, limp
and dry hair. Individuals who use styling kits should use hair mask on a very
regular basis.
Market Drivers
The
positive effects of utilizing hair masks in improving the hair quality is
primarily driving the hair masks market. the excessive utilization of hair
styling kits like hair straighteners, curlers and blow driers leaves the hair
damaged. The rapid increase in pollution and day-to-day stressful life is
taking a toll on hair. The vulnerability of hair to the use of harsh shampoos
and harmful ultraviolet rays have damaging effects on the hair. Hair marks
plays a pivotal role in nourishing dry, damaged and fizzy hair which is
primarily driving the hair mask market.
Now-a-days
the importance of physical attractiveness and grooming is gaining importance.
the consumers are undertaking corrective measures to improvise their looks and
appearances. Overall beauty helps in boosting the confidence levels if the
individuals. Grooming has gained essentiality especially in the corporate
sector. All these factors are indirectly bolstering the hair mask market.
The
rapid development of salons and spa centers and the consumers increasing visits
to hair care spaces especially in developing and less-developed regions are
empowering the growth of the hair masks market.
Economic
growth, rising disposable income and growth of the middle-class population are
indirectly propelling the growth of this market.
The
leading players of the market are undertaking various selling and marketing
techniques like social media marketing and digital marketing which is
accelerating the growth of this market. Brand endorsement by celebrities and
famous personalities are playing a pivotal role in thriving the hair masks
market.
Market Restraints
The
availability of home remedies and the adoption of such techniques by the
consumers such as henna packs, coffee masks and many others are likely to
strain the market for hair masks.
The
penetration of internet and social media has enabled the consumers in following
certain bloggers in YouTube, Facebook and Instagram who shows various
do-it-yourself hair masks that are cheap substitutes of the hair masks
available in the market. This in turn is threatening the growth of this market.
Certain
hair types show allergic reactions like scalp inflammation, itchiness and many
more to the use of hair masks which is impeding the growth of the hair masks
market.
Opportunities
The
tendency of grooming is getting increasingly important among both the gender
types. Now-a-days beauty is not just for women but also men. Men are now
getting increasingly involved in the treatment of their damaged, frizzy and dry
hair which is likely to open up new market options for hair mask market.
Further,
consumers are increasingly preferring the use of organic products for hair
treatment. The manufacturers are also trying to produce masks of green label
and also of natural origin which is likely to provide untapped market
opportunities to the hair masks market.
Trends
At
present, North America dominates the market for hair masks and is expected to
continue its dominance in the forecast period owing to booming salons and hair
care spaces industries. Consumers located in New York, Ohio, Texas, Florida and
California are willing to increase their expenditure on hair care which is
another reason behind the robust growth of the regional market. Asia Pacific is
estimated to emerge as the fastest growing region in the forecast period.
Economic growth, rising disposable income in the hands of the people, consumer
awareness with regard to personal care and increasing setting up of local and
international salons are some of the factors determining the growth of Asia
Pacific. Globally, the hair mask market is projected to grow at a CAGR of 5.1%
in the forecast period.
Segment Covered:
This market
intelligence report on the global Hair Mask Market encompasses market segments based on product type,
nature, end use and distributional channel application and country.
By
Product Type the global Hair Mask Market has been divided into:
q Steam-Free
Mask
q Thermal
Steam Mask
By Nature the global Hair Mask Market
has been divided into:
q Natural
q Organic
q Synthetic
By End
Use the global Hair Mask Market has been divided into:
q Commercial
q Household
By
Distributional Channel the global Hair Mask Market has been divided into:
q Offline
q Online
By country/region,
the global Hair Mask Market has been divided into:
q North
America (the U.S., Canada),
q Latin
America (Brazil, Mexico, Argentina and other countries),
q Europe
(Germany, France, the U.K., Spain, Italy, Russia, and other countries),
q Asia
Pacific (India, Japan, China, Australia and New Zealand and other countries),
q Middle
East and Africa (GCC, South Africa, Israel and Other countries).
Profiling of Market
Players:
This business
intelligence report offers profiling of reputed companies that are operating in
the market. Companies such as:
q Coty
q Aveda
Corporation
q Proctor
& Gamble
q Unilever
q Kao
Corporation
q OLAPLEX
q EVA NYC
q Revlon
Inc
q L’Oreal
SA
q Arvazallia
others have been
profiled into detail so as to offer a glimpse of the market leaders. Moreover,
parameters such as Hair Mask Market related investment & spending and developments by
major players of the market are tracked in this global report.
Report Highlights:
In-depth
analysis of the micro and macro indicators, market trends, and forecasts of
demand is offered by this business intelligence report. Furthermore, the report
offers a vivid picture of the factors that are steering and restraining the
growth of this market across all geographical segments. In addition to that, IGR-Growth
Matrix analysis is also provided in the report so as to share insight of the
investment areas that new or existing market players can take into consideration.
Various analytical tools such as DRO analysis, Porter's five forces analysis
has been used in this report to present a clear picture of the market. The
study focuses on the present market trends and provides market forecast from
the year 2020-2028. Emerging trends that would shape the market demand in the
years to come have been highlighted in this report. A competitive analysis in each
of the geographical segments gives an insight into market share of the global
players.
Few Recent Developments
Coty
In August 2019,
an eco-ethical brand, weDo Professional was launched by Coty. This range was
co-developed by Wella Professionals Haircare in collaboration with
hairdressers.
Aveda Corporation
In February
2020, Botanical Repair range based on plant-powered technology was developed by
Aveda Corporation. This range consists of a shampoo, a conditioner, a
strengthening leave-in treatment and two hair masques.
Proctor & Gamble
In July 2019,
Proctor and Gamble launched a hair care segment exclusively for black women. This
hair care products are available in Sally Stores across U.S. and online.
Salient Features:
Ø
This study offers
comprehensive yet detailed analysis of the Hair Mask
Market, size of the market (US$ Mn), and Compound
Annual Growth Rate (CAGR (%)) for the period of forecast: 2020-2028, taking
into account 2019 as the base year
Ø
It explains upcoming
revenue opportunities across various market segments and attractive matrix of
investment proposition for the said market
Ø
This market
intelligence report also offers pivotal insights about various market opportunities,
restraints, drivers, competitive market strategies of leading market players,
emerging market trends, and regional outlook
Ø
Profiling of
key market players in the world Hair Mask Market is done by
taking into account various parameters such as company strategies, distribution
strategies, product portfolio, financial performance, key developments,
geographical presence, and company overview
Ø
The data of
this report would allow management authorities and marketers of companies alike
to take informed decision when it comes to launch of Type of models, government
initiatives, marketing tactics and expansion, and technical up gradation
Ø
The world
market for Hair Mask caters to the needs
of various stakeholders pertaining to this industry, namely suppliers, manufacturers,
investors, and distributors for Hair Mask Market. The research also caters to the rising needs of consulting
and research firms, financial analysts, and new market entrants
Ø
Research
methodologies that have been adopted for the purpose of this study have been
clearly elaborated so as to facilitate better understanding of the reports
Ø
Reports have
been made based on the guidelines as mandated by General Data Protection
Regulation
Ø
Ample number
of examples and case studies have been taken into consideration before coming
to a conclusion
Reasons to buy:
v
Identify
opportunities and plan strategies by having a strong understanding of the investment
opportunities in the Hair Mask Market
v
Identification
of key factors driving investment opportunities in the Hair Mask
Market
v
Facilitate
decision-making based on strong historic and forecast data
v
Position
yourself to gain the maximum advantage of the industry’s growth potential
v
Develop
strategies based on the latest regulatory events
v
Identify key
partners and business development avenues
v
Respond to
your competitors’ business structure, strategy and prospects
v
Identify key
strengths and weaknesses of important market participants