Report Description
A recent market
intelligence report that is published by Data Insights Partner on the
global Herbal & Organic Mascara Market makes an offering of in-depth analysis of segments and
sub-segments in the regional and international Herbal &
Organic Mascara Market. The research
also emphasizes on the impact of restraints, drivers, and macro indicators on
the regional and global Herbal & Organic Mascara Market over the short as well as long period of time. A detailed
presentation of forecast, trends, and dollar values of global Herbal
& Organic Mascara Market is offered. In
accordance with the report, the global Herbal & Organic Mascara Market is projected to expand by healthy CAGR over the period of forecast.
Market Insight, Drivers, Restraints,
Opportunity & Trends of the Market:
Definition
A
cosmetic product that is used to enhance the outlook of eyelashes is called
mascara. Mascaras of natural origin are known as herbal and organic mascaras.
An herbal and organic mascara may be used to define, lengthen, thicken and/or
darken the eyelashes. In fact, these are the primary functions of mascara.
These products are most commonly available in liquid form in a tube. However,
they are also available in powdered and cream form.
Market Drivers
The
surging health awareness among the consumers is providing the initial impetus
to the herbal and organic mascara market. The consumers are increasingly
getting aware with regard to the harmful influence of the synthetic chemical
products that are incorporated in inorganic skin care products and their
adverse influence on the human health which is driving this market.
The
soaring concern about aesthetic pleasure and physical appearance is fueling the
growth of this market. Moreover, the penetration of social media platforms and
its influence on showcasing day-to-day lives is compelling people imitate their
social media platforms and charging up this market.
The
flourishing fashion industry and the continuously changing trends is powering
the growth of this market. Further, the booming cosmetics industry is
empowering the growth of the herbal and organic mascara market.
The
rising utilization of false eyelashes to showcase voluminous lashes and bring
about a natural look is bolstering the growth of this market.
The
growing incidences of eye allergies, sensitive eyes, and the risk of eye
infections related with the usage of contact lenses coupled with the upsurge in
the contact lens wearing population is augmenting the growth of this market.
Market Restraints
The
utilization of organic and herbal mascaras can lead to irritation and eye
problems irrespective of the fact that it is made of phytochemicals. These
problems arise as a result of sensitivity of eyes which is straining the growth
of this market.
The
herbal and organic mascaras are extravagantly priced relative to the
traditional available mascaras. This premium price of the product is hindering
the growth of this market since these products can only be used by the rich
class.
The
lack of awareness with regard to the benefits of these products and also the
lower levels of visibility of these products is impeding the growth of this
market.
Hard
and fast directives of the governments across the globe that are aimed at
regulating herbal and organic mascaras and drug store cosmetics is threatening
the growth prospects of the herbal and organic mascara market.
Opportunities
Research
and development that are directed towards the innovation and development of
mascara wands that facilitate mess free application of the product is likely to
foster consumer trust in this product in the near future.
The
various promotional and selling techniques undertaken by the leading brands
especially the endorsement of these products by the celebrities and famous
public figures is expected to provide lucrative opportunities to expand the
brand portfolio of this products.
Trends
At present
North America dominates the market for herbal and organic mascaras and is
expected to continue its domination in the forecast period. This progress can
be attributable to the skyrocketing demand for color cosmetics and eye makeup
that are of natural origin. The soaring craze for all clear organic mascara and
gel-based organic mascaras is another factor propelling the growth of this
market in this region. The Asia Pacific region is projected to be the fastest
growing region in the forecast period owing to the importance attached to
physical appearance and the constantly evolving fashion trends. Moreover, this
region has an organic culture for beauty products from ancient times like
Ayurveda in India. The incorporation of daily wear organic mascara products
through the use of various promotional techniques present in this region is
also liable for the progress of this region. Globally, this market is projected
to grow at a CAGR of 5.3% in the forecast period.
Segment Covered:
This market
intelligence report on the global Herbal & Organic Mascara Market encompasses market segments based on product type,
product nature, distributional channel and country.
By
Product Type the global Herbal & Organic Mascara Market has been divided
into:
q Curling
q Lengthening
q Volumizing
q Others
By Product Nature the global Herbal
& Organic Mascara Market has been divided into:
q Waterproof
q Regular
By Distributional
Channel the global Herbal & Organic Mascara Market has been divided into:
q Online
q Offline
o
Supermarkets/Hypermarkets
o
Convenience Stores
o
Specialty Stores
By country/region,
the global Herbal & Organic Mascara Market has been divided into:
q North
America (the U.S., Canada),
q Latin
America (Brazil, Mexico, Argentina and other countries),
q Europe
(Germany, France, the U.K., Spain, Italy, Russia, and other countries),
q Asia
Pacific (India, Japan, China, Australia and New Zealand and other countries),
q Middle
East and Africa (GCC, South Africa, Israel and Other countries).
Profiling of Market
Players:
This business
intelligence report offers profiling of reputed companies that are operating in
the market. Companies such as:
q Revlon
q Inika
q Milk
Makeup
q Palladio
Beauty
q ECCO
BELLA
q Ulta
Beauty Inc
q Lotus
Herbals
q EVXO
Cosmetics
q RMS
Beauty
q Green
People
others have been
profiled into detail so as to offer a glimpse of the market leaders. Moreover,
parameters such as Herbal & Organic Mascara Market related investment & spending and developments by
major players of the market are tracked in this global report.
Report Highlights:
In-depth
analysis of the micro and macro indicators, market trends, and forecasts of
demand is offered by this business intelligence report. Furthermore, the report
offers a vivid picture of the factors that are steering and restraining the
growth of this market across all geographical segments. In addition to that, IGR-Growth
Matrix analysis is also provided in the report so as to share insight of the
investment areas that new or existing market players can take into consideration.
Various analytical tools such as DRO analysis, Porter's five forces analysis
has been used in this report to present a clear picture of the market. The
study focuses on the present market trends and provides market forecast from
the year 2020-2028. Emerging trends that would shape the market demand in the
years to come have been highlighted in this report. A competitive analysis in
each of the geographical segments gives an insight into market share of the
global players.
Few Recent Developments
Revlon
In January 2017,
Gwen Stefani was featured in the lineup of brand ambassador for Revlon. Gwen
Stefani is an American Singer. This was a promotional strategy aimed at
establishing a sound footing of the company in the organic cosmetics products
that included organic mascaras.
Inika
In February
2019, herbal and organic mascaras that were produced with 100% vegan and
natural ingredients was launched by Inika. Curvy lash, Bold lash and The
Mascara were the three varieties of the new product.
Milk Makeup
In April 2019, a
brand-new waterproof organic mascara was launched by Milk Makeup. This segment
of product was directly sold through Sephora stores. To widen consumer base,
these products were also sold through hypermarkets and supermarkets.
Salient Features:
Ø
This study offers
comprehensive yet detailed analysis of the Herbal &
Organic Mascara Market, size of the
market (US$ Mn), and Compound Annual Growth Rate (CAGR (%)) for the period of
forecast: 2020-2028, taking into account 2019 as the base year
Ø
It explains upcoming
revenue opportunities across various market segments and attractive matrix of
investment proposition for the said market
Ø
This market
intelligence report also offers pivotal insights about various market opportunities,
restraints, drivers, competitive market strategies of leading market players,
emerging market trends, and regional outlook
Ø
Profiling of
key market players in the world Herbal & Organic Mascara Market is done by
taking into account various parameters such as company strategies, distribution
strategies, product portfolio, financial performance, key developments,
geographical presence, and company overview
Ø
The data of
this report would allow management authorities and marketers of companies alike
to take informed decision when it comes to launch of Type of models, government
initiatives, marketing tactics and expansion, and technical up gradation
Ø
The world
market for Herbal & Organic Mascara caters to the needs of various stakeholders pertaining to this
industry, namely suppliers, manufacturers, investors, and distributors for Herbal
& Organic Mascara Market. The research
also caters to the rising needs of consulting and research firms, financial
analysts, and new market entrants
Ø
Research
methodologies that have been adopted for the purpose of this study have been
clearly elaborated so as to facilitate better understanding of the reports
Ø
Reports have
been made based on the guidelines as mandated by General Data Protection
Regulation
Ø
Ample number
of examples and case studies have been taken into consideration before coming
to a conclusion
Reasons to buy:
v
Identify
opportunities and plan strategies by having a strong understanding of the investment
opportunities in the Herbal & Organic Mascara Market
v
Identification
of key factors driving investment opportunities in the Herbal &
Organic Mascara Market
v
Facilitate
decision-making based on strong historic and forecast data
v
Position
yourself to gain the maximum advantage of the industry’s growth potential
v
Develop
strategies based on the latest regulatory events
v
Identify key
partners and business development avenues
v
Respond to
your competitors’ business structure, strategy and prospects
v
Identify key
strengths and weaknesses of important market participants